My Journey with BB Imaging & TeleScan

Throughout my tenure as VP of Marketing at BB Imaging, I had the privilege of shaping the brand’s growth in the women’s healthcare space. BB Imaging has always stood out for its commitment to improving access to high-quality ultrasound services, and my role was to ensure that our story resonated with the right audiences—OB/GYNs, healthcare executives, and skilled sonographers.

I led bold marketing initiatives that transformed BB Imaging’s outreach, from guerrilla marketing strategies to highly targeted digital campaigns that increased awareness and drove measurable sales growth. With a lean team and a strategic, data-driven approach, we expanded our footprint across multiple states, strengthened relationships with key hospital systems, and optimized recruiting efforts to attract hard-to-find, highly skilled fetal echo-certified sonographers.

As BB Imaging evolved, so did our vision. Enter TeleScan—an innovative telemedicine-based ultrasound SaaS technology designed to revolutionize how ultrasound services are delivered. I played a critical role in positioning TeleScan as a scalable, subscription-based solution for OB/GYN clinics and hospital systems. From brand development to market penetration strategies, I worked to establish TeleScan as a cutting-edge product, ensuring that it reached decision-makers at the practice and executive levels.

One of my proudest accomplishments was crafting a marketing strategy that seamlessly supported both brands while preparing for their eventual separation into two distinct entities. This transition required a careful balance of storytelling, resource allocation, and sales-driven marketing tactics to ensure continued growth for both BB Imaging and TeleScan.

My time with BB Imaging and TeleScan reinforced my passion for brand building, creative problem-solving, and maximizing impact with lean budgets. Whether through SEO-driven content, strategic partnerships, or highly effective digital advertising, I thrived in creating marketing programs that delivered results.

Now, as I embark on my next chapter, I bring this same energy, experience, and creative mindset to new opportunities—helping businesses craft compelling brands, engage the right audiences, and drive meaningful growth.

Strategic Growth

Through strategic marketing, brand positioning, and digital engagement, I played a key role in transforming BB Imaging from a $2.2 million company with 56 employees to a $17.1 million enterprise with over 206 employees across multiple states. By aligning marketing efforts with business goals, I helped scale the company’s reach, reputation, and revenue.

LinkedIn Growth & Engagement

• Followers increased by 2,375% from April 2019 to February 2025.

• Impressions skyrocketed by 118,522%, reaching 42,668 impressions per week as of February 2025.

• Achieved an average of 10.85 impressions per follower per week, demonstrating strong content visibility and engagement.

Content & Thought Leadership

• Newsletter open rate: 56%, significantly outperforming industry benchmarks.

• Blog readership grew from 32 views in September 2021 to 500 in January 2025, reflecting a 15x increase in audience engagement.

Brand Recognition & Awards

• 60% win or finalist rate for company award submissions over a 2-year period, totaling 9 industry awards, boosting credibility and market positioning.

Website & Webinar Growth

• Website traffic surged from 6,200 in 2019 to 79,000 in January 2025, a 12.7x increase in organic and referral traffic.

• Webinar participation grew to 4,321 attendees over three years, showcasing the demand for educational and thought leadership content.

Innovative & Experiential Marketing

With lean budgets and a growth mindset, I excell at experimental marketing tactics to drive engagement and differentiation:

• Guerrilla marketing activations—such as creative direct mail campaigns targeting OB/GYN clinics with personalized messaging.

• Influencer & physician-led content partnerships—leveraging trusted voices in maternal-fetal medicine to build credibility through blogs, webinars and thought leadership posts. Believe it or not, there are sonographer influencers.

• Event & experiential marketing—driving in-person engagement at key industry conferences to boost brand visibility and lead generation. Click on the TeleScan dog to learn about our TeleScan launch campaign.

Publicity and Promotions

Led regional publicity and promotional campaigns for major children’s film titles, bringing creative marketing strategies to life. I collaborated with film studios, media outlets, and brand partners to execute high-impact campaigns that drove audience engagement and ticket sales. From securing press coverage and influencer partnerships to orchestrating experiential marketing events and grassroots activations, I specialized in creating buzz-worthy moments that connected families with beloved films. Click on each image to review the wrap reports.